Week 14

FaceBook ads.

Week 13A and 13B

·     Week 13A

  www.facebook.com/LCLHB/

This company main products are hair bows and her advertising focus on Amazon Prime, also they offer free items. I do believe Amazon requires to have a website to qualify to sell here. I think is the main reason this page looks very simple but cute. One thing I noticed is that they suppose to target woman but it seems targeting little girls.

·       www.facebook.com/search/str/hair+clips/keywords_search

This company call of action “Who Runs the World -Girls” it seems they are empowering girls to buy their product to run the world.

·       www.facebook.com/search/str/hair+clips/keywords_search

This page offers 10 buck hair clips, I notice they offer embroiled rhinestone products like mine. I don’t see ads, it may still be under construction.

It was a little difficult to find smalls business who sell hair pins on FaceBook. I just find few but their products are not quite close look or quality as the ones I offer.  This research give the feeling that my business may have a good chances to grow since there are not too many on Facebook.

Week 13B

Face have good options to do advertising. The one I think it was a good option, is the one that cost 1 dollar a day. This one also gives the change to edit pic and message every time you are posting your ad. Since I'm just starting I'm not planning on expending too much on ads but this option. seems do-able. 

Week 12B

I did a research on Grupon; it seems a good option to promote my product, but I couldn’t find how much it cost to use this online marketing tool. Anyways, one of the reasons I think Grupon is a good option; is because they just have few hairpins, the variety is too limited. In my inventory I have variety of hairpins. I also notice that most of the products/services offer here their original prices are way over to high so giving 70% off will most likely leave the price that is should it be sell. If I decide to use Grupon in order to offer copuons I will have to raise the price by 50% more, which I don’t feel comfortable doing it. My findings after the research is that I don’t think I will use Grupon.

I do like Yelp better than Grupon because this marketing tool is more about advertising a business also gives the opportunity to customers to check the reviews before deciding to where to go. Yelp also let customers to write reviews about their experiences. Since my business is relatively small I will recommend my current customers to write good reviews of my products.

Week 12A

Google Maps, Coupons, Google +, and Yelp seems to be great tools to promote businesses. I’m not sure if all of them will work with my business, as now my business is very small, Currently I’m selling to friends, co-workers, and friends of my family. But I think Groupon is a great marketing tool to reach more customers who want to save money. Google maps make it easy to find businesses, with this tool customers can see where the business is located and is easy to find the direction to the address. Google plus help to get connect and communicate with an specific circle. Google+ users can post different info to each group. Yelp can be used to get feedback from customers, this help to know how customers see the business. I do think that it can be backfire because customers can post bad reviews.

If I decide to use them I will add the link to my website and to my social platforms.

Week 11

A newsletter for my business will be great. I would like to do maybe a monthly newsletter, I think it can be annoying for some people to receive daily newsletter. Maybe if I don’t send it very often my customers will fell more compel to see it. Well, at least for my kind of business. I will use it to promote my products on holidays, b-days, graduations, etc. by sending discounts or offering deals such as free shipping for example. My newsletter it will be to target more sales and to engage my costumers with my products. I also think it will fun creating newsletters.