Week 10

Adding human interest to a post is highly effective because readers from different social media platforms can identify to the product or services a business is offering. Writing about a personal experience with the product itself can help readers to feel connected and close the deal with a sale with the writer because is something real. For example, if I write about how beautiful my niece’s hair up-do looks at her kinder garden graduation with one of the tiaras I sell it would be easy to sell to a mother. Or if I blog about how my product will make someone feel good about themselves. Also, if my customers add comments about their good experiences with my products can help boost my sales.

It will make sense add personal touch because my products are related to personal appearance and adding personal touch can help customers to feel confident about how the product will look. I think everything needs to have personal touch because nowadays people feel more compel to buy when they feel related to the product/services offer by a business (psychographics).

Week 7

Week 7

Pages I Thumb-up:

Lipsense with Hilary

Marissa Battle

Secreto Salon

Quinceanera Mall

Martha Flores Makeup

TechPrep

Enaturemexico

These are few pages my friends follow; I think sharing something that clients like, makes them feel more compel to follow my page because we have something in common to like. This will help to have more engagement with my page.

Week 6

      Difference between post reach and post engagement.

I never heard about post engagement or post reach before this assignment so I need it to do some research and I can tell you that it is very interesting to learn about it. 

Post engagement had to do with viewers commenting, sharing, and liking one’s post. Is like having followers who know and like the product already. Post reach is about just visiting the post, it shows how many people visit or reached the page. I understood correctly reach is like when putting the product out to let customers know about but there is not engage. The two metrics can assist to know how the product is doing in social media.

The two of them are important for every business because one is promoting the product and the other one is building a relationship with customers. Also, it can assist to know how well the product is being sell because the goal is make profits.

A business can use Facebook insights to better serve their customers by interacting with customers to create loyalty. Also, they can be used to know customer’s preferences by collecting data.